The year 2009 marks the 15th anniversary of the China Europe International Business School (CEIBS). Since its founding in 1994 as a China-Europe joint venture in business education, CEIBS has achieved spectacular success. According to the 2009 Global Business School Rankings released by the Financial Times, CEIBS’s MBA program ranked No.8, the top performer in Asia for six years; its EDP ranking broke into the top 20; and its EMBA, which has been among the world’s top 50 for eight years, came in at No.26. CEIBS owes its current success to a small group of people who gave it their all. The founders, both Chinese and expatriate, devoted themselves to showing the way in a country bereft of business knowledge and often unfamiliar with even the concept of management. They endured years of losses and the threat of closure, but the strength of their dynamism, convictions, and passion finally succeeded in awakening a dormant market and unleashing an exciting future. CEIBS’s remarkable achievement is also an extraordinary case study in itself. Its commercial- style governance, business model, strategic positioning, choice and maintenance of target markets, and experience-driven marketing, as well as its continual stream of new course offerings while maintaining rigorous quality and corporate identity standards, are worthy of mention in the same breath as any company success story.