Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy. This book provides both a topical and case by case guide to solve real-life PR problems. You will encounter various types of Korean PR cases and practical solutions in crisis management, media relations, and related areas. Won brings together, in a concise accessible form, some of the most important ideas about PR case study methodology, PR strategies, the versatile skill of persuasion, and the desirable qualities of interpersonal relationship.