Top 100 SA wines is the new, innovative, premium brand based around South Africa's finest wines. It repositions South Africa's top wines with clarity, vigour and integrity. Consumer-friendly and simple, we "de-myth the bunk", yet keep the romance of fine wine flowing. The annual Top 100 SA wine challenge is the premier fine-wine judged competition, offering consumer festivals around South Africa. The accompanying 2011 Top 100 SA guide provides an objective, independent and professional rating of South Africa's fine wines. Judging panels included only the highest quality experts; each panel including SA judges as well as international judges, with the Master of Wine title. This consumer guide maintains a current showcase of winning wines and vineyards.