Feel it forever is a celebration of the 2010 FIFA World Cup South Africa in Nelson Mandela Bay, It is an ode to the people, a salute to the hard work of everyone who made it happen, from the Final draw, where South Africa was chosen as host to the 2010 World Cup, right up to the closing ceremony on 11 July 2010. From the colourful and crazy fans, to the gracious hosts who showed the world why we are called The Friendly City and helped put Nelson Mandela Bay on the map, Feel it forever is a book about an event that was full of feeling. The title is a continuation of the Feel it in the air campaign that began in Nelson Mandela Bay, spread to the Eastern Cape and part of which-"feel it" – even went national, when SABC used the phrase to drive awareness of the forthcoming sporting spectacular. Nelson Mandela Bay will 'feel it' for a long time to come; the SA flag mirror-socks can still be spotted even now-a year later- and the infrastructural legacies are testaments of the value of this event to the city. This beautiful, full-colour, hardcover, coffee-table book is a commemorative item that invites you to feel it forever.