The media and entertainment landscape is changing against the backdrop of technology and service convergence. Media-driven convergence in the realms of film, TV, radio, theatre, print media and social networking have created new business opportunities and are reshaping the commercial landscape and consumer markets. Media and Entertainment: A Practical Legal, Business & Strategy Guide provides a succinct and practical guide to managing legal and business issues in the media-based creative and entertainment business. Written in clear style, this book provides the tools for content creators, producers, media companies and distributors to manage legal and business risks and create commercial value. It provides an easy-to-use reference to guide the thinking and planning of strategies and creative content program management through checklists, planning templates and sample documents. This book targets both enterprises (media companies, production houses and distributors) and individual producers and content creators and seeks to guide the readers with practical legal tools to manage creative works in a real world environment. Written in plain English and using examples of the legal, policy and business framework in Malaysia and Singapore, this practical book covers law, business and strategy design and planning process from the conception of creative ideas, production and all the way to final distribution. The book covers the following four key issues in the media and entertainment value chain: • Understanding media rights in the creative and entertainment business • Managing brands and intellectual property rights (especially copyright and trade mark) • Managing legal risks in music, broadcasting, independent TV production (including celebrity and image rights) both online and in the physical world • Managing legal and business issues in financing media and broadcasting projects