COVID-19 is not only a pandemic but also a humanitarian challenge with a long-term impact on the way we live, work and play. In just a few weeks, people's lives were really turned upside down in ways unimaginable. The world, which had been busy with business activities, has now moved into a "quieter" world with limited tourism, closed offices and home-based work. Social distancing has directly changed the way people live and interact with each other. This is also creating an unprecedented crisis in many different economic sectors. Not only the difficulties and and challenges are in the medium term, the longer the crisis lasts, the more profound and long-term chages we will notice in consumer behavior. The report focuses on analyzing the impact of the COVID-19 pandemic on the Vietnamese business community in key sectors, providing strategic suggestions to help business overcome difficulties and rebuild brand in the new normal era. It will be a useful reference for the Vietnamese business community and the general audience.