I support women’s rights, but more importantly I support women’s wrongs. Marnie Sellick is adrift when she lands a job at the coveted, mysterious beauty brand rytuał cosmetica. The enigmatic founder and CEO, Luna Peters, takes a liking to Marnie, and as the two grow closer Marnie becomes intoxicated by the life that Luna, and rytuał, can offer her. But all is not what it seems at rytuał. Luna has a cult-like hold over the all-female staff, and that’s not to mention what happens at their weekly Friday Night Drinks. As Marnie edges closer to the darkness at the centre of rytuał’s millennial-pink facade, cracks begin to show. Luna is hiding something, but will Marnie uncover the truth – and the role Luna has cast her in – before it’s too late? Both a darkly funny deconstruction of the beauty industry and a gripping examination of identity, beauty and desire, Rytual asks the question: what if your favourite cult beauty brand . . . was actually a cult?