Since the begining of the twentieth Century, Cinema has influenced social consciousness in India. Like Printing and Photography, which had exerted a formative influence on power, information and knowledge before it, cinema has influenced millions of people in a myriad ways. The ideological potential and cultural possibilities present in cinema, and its cousin televison, comprise a media which id central to the self-perception of contemporary Indians. Indeed,it would not be wrong to say that the visual representations of social realities in this media shape popular mentality in a country with an old, influential and thriving film industry. In sum, being Indian today is often expressed in the idiom popularized by hindi cinema and television.