Country | |
Publisher | |
ISBN | 9781868885381 |
Format | HardBound |
Language | English |
Year of Publication | 2010 |
Bib. Info | 228.; 245 x 165 mm. |
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This book offers an innovative analysis of a youth TV programme through the world of the producers,the text itself and the way audiences read texts, giving readers a unique tool for a more nuanced reading of African popular culture. Muff Andersson argues that African popular culture is modern, sophisticated, cutting-edge and steeped in complex intertextual referencing to other African and world texts. Her analysis is a far cry from the usual uneasy positioning of popular culture between 'tradition' and 'modernity'. She illustrates advances in African technology--ways of linking the past to the present and the immediate world of the audience--barely explored in dominant cultures. Similarly ways in which audiences feed ideas into various forms of culture from theatre to film suggests that core tenets of postmodernism have long existed in mass African popular culture, again in ways only recently being explored in northern artistic production. This timely comment on culture simultaneously theorises the issues affecting youths in cities--issues of identity, xenophobia, sexuality, Aids, unemployment, lack of support—and suggests that youth in Africa live and grow in a society composed of a series of 'violences', around which they must arrange themselves