This festschrift is about mass communication in all its ramifications. The honouree having spent about 40 years of his existence in professing and espousing the whole gamut of the profession not only in Nigeria but also around the world, contributors were not encumbered in their contributions. What we have, therefore, is a potpourri of contributions that the editors have conveniently classified into the following parts: • Media Law and Ethics; • Media Social Responsibility; • Press/Media and Politics; • Social Media/Iст; • Media Convergence & Digitisation; • Communication & Development; •Miscellany: Electronic, News, Music, Health, Print and Sports; and Tributes. The contributors are diverse-established scholars, emerging scholars, and seasoned professionals, all representing the ideals as well as the academic and professional excellence Professor Ralph Afolabi Akinfeleye exemplifies.