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Networked Bollywood: How Star Power Globalized Hindi Cinema

Author :  Swapnil Rai

Product Details

Country
India
Publisher
Cambridge University Press, New Delhi
ISBN 9781009400619
Format HardBound
Language English
Year of Publication 2023
Bib. Info 313p.; ills. 23 cm. Includes Index.
Categories Cinema/Film Studies
Product Weight 650 gms.
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Product Description

Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence.

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