Soccer chic is a window into the world of the SA football culture. It is a fascinating photographic exploration of the 'style' of the fans and players, the title depicts the way the fans show their support, the values that each group of fans have, the passion, joy and positive effect the game has on people. Every country has its own football culture, reflected outwardly in the hats, scarves, hooters, songs and endless variety of ways one can imagine to proudly show support for a team. This title is about the South African fan, a culture of its own, the title celebrates the passion of everyone involved and through vividly colourful images portrays a slice of soccer the South African way. It is a title that is relevant worldwide, the Soccer World Cup is the event the collective sporting fraternity eagerly awaits every four years, the title will have a global audience, hundreds of millions of viewers will be exposed first hand to soccer in Africa, this title will depict a football culture few have experienced before. Done in the style of the highly acclaimed 'Shack Chic' the title will draw on various sources for text, accomplished journalists will give depth of knowledge specifically about African football, quotes from interviews with fans will go some way to revealing the heart of South African soccer.