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Brand Singapore : How Nation Branding Built Asias Leading Global City

Author :  Koh Buck Song

Product Details

Country
Singapore
Publisher
Marshall Cavendish Business, Singapore
ISBN 9789814328159
Format HardBound
Language English
Year of Publication 2011
Bib. Info 205p. ; 20cm. Includes bibliographical references and index
Categories Place marketing ? Singapore 2. National characteristics, Singaporean 3. Branding (Marketing) ? Singapore
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