Country | |
Publisher | |
ISBN | 9789671007808 |
Format | HardBound |
Language | English |
Year of Publication | 2010 |
Bib. Info | 135p. ; 20cm. |
Shipping Charges(USD) |
The need to innovate should no longer be questioned. Instead, it is about how to make innovation happen in Malaysian organizations, now. This book guides the reader on how to go about innovating in the Asian context, taking into consideration the operating environment and the Asian culture, Sharing data from a survey done on the Malaysian innovation climate in 2009, it highlights specific areas that need to be addresses, to shift an organization towards innovation.