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The Globalization of Chinese Companies : Strategies for Conquering International Markets

Author :  Arthur Yeung, Katherine Xin,(et.al)

Product Details

Country
Singapore
Publisher
John Wiley & Sons (Asia) Pte. Ltd., Singapore
ISBN 9780470828786 (HB)
Format HardBound
Language English
Year of Publication 2011
Bib. Info xi. 203p. ; 24cm.
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Product Description

The rise of China has been widely accepted as a key development in the 21st Century. As an indicator of this trend, many leading Chinese firms have started to show their muscle through the ambitious acquisition of global brands like Thinkpad and RCA. Nevertheless, most people in western countries know very little about these Barbarians at the Gate. Who are they? Will they change the global competitive landscape as Japanese firms did in the 1980s? How should western companies react to these new challengers? The rise of these ambitious Chinese companies in the global stage could offer both opportunities and challenges. In this book, you will see many convincing and in-depth case studies, first-hand interview as well as useful frameworks to understand this next wave of globalisation.

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