Country | |
Publisher | |
ISBN | 9789814369534 |
Format | PaperBack |
Language | English |
Year of Publication | 2012 |
Bib. Info | xvi. 279p. ; 23cm. |
Product Weight | 446 gms. |
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The Eu Yan Sang Way traces how one man, with a deep belief in Traditional Chinese medicine (TCM), embarked on a mission to transform the company set up by his forefathers, and make TCM relevant in the 21st century. Richard Eu took over the helm of Eu Yan Shang (EYS) in 1989 and began the arduous journey of growing the company into a household name in Singapore and Asia.