In this book, the authors address one, some, or many of the following: documenting, studying, analyzing, constructing, and deconstructing the role and place of development communication scholarship and practice in directed social change. Importantly, this volume attempts to re-conceptualize and re-operationalize the real meaning and goal of development today and then proceeds to look at development communication scholarship and practice in terms of its fit and niche within a more appropriate goal of directed social change.