1. Congresses and conventions – Singapore. 2. Hospitality industry – Singapore. 3. Special events – Singapore. Did you know that the MICE (Meetings, Incentives, Conferences, Exhibitions & Events) industry is one of the fastest growing businesses in the world today, estimated at over $1 trillion in value? Did you know that Singapore is now recognized as one of the leading international destinations for MICE, rapidly climbing to No. 6 in global rankings? Did you also know that there exists an organised ecosystem set-up to facilitate the development of MICE in Singapore and showcase its innovation, state of the art facilities, human capital as well as generous incentives? Smart MICE in the Lion City is a must read for decision makers world wide looking at Singapore as their next destination for events.