Country | |
Publisher | |
ISBN | 9789353286682 |
Format | HardBound |
Language | English |
Year of Publication | 2020 |
Bib. Info | xiv, 277 p.; 22 cm. Includes Index. |
Product Weight | 480 gms. |
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Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived.