Have you ever wondered why everyone is not successful if all of us have the potential to be exceptionally good at something? It certainly boggles the mind and makes us ponder on the unfairness of the situation. This theory applies to everyone and everything; on all the products that are remarkable, all the businesses that are extraordinary, and all the individuals who are brilliant. Why aren’t more people aware of them? Why are they not getting the attention and respect they deserve? Why would people even think of depriving themselves of such lucky things? The answer to all of these questions is painfully obvious. It’s because these people and these businesses haven’t done their marketing right. They have missed out on one key component, and that is publicity. The command to not hide your light under a bushel is true for every business and every individual out there. It’s impossible for any trade, big or small, to survive without publicity. Nor can anyone get to the position they want without publicizing themselves. After all, it is one of the key components of marketing strategies. Without it, the marketing plan would be highly lacking. With social media so dynamic today, the word publicity has garnered quite some buzz. As much as we all know about publicity, very few of us understand its true essence and even fewer know all the ways to get it. You’d be surprised to know that there are many ways to get publicity. In fact, there are 101 ways, and you’ll find all of them in this book. This book, 101 Ways to Get Publicity, targets a large audience. Whether you are a student, an employee, a public figure, an entrepreneur, or a marketing strategist, you’ll definitely find your most favourite way of gaining publicity in this book. Additionally, you’ll also learn all the ways your personal relations can help you succeed at publicity. With everything simplified and clarified, you’ll find this book to be the best source when it comes to getting publicity.