image description
# 800480
USD 27.00 (Book Not in Ready Stock, will take 45-60 days to source and dispatch)
- +

Women Entrepreneurship in the Indian Middle Class : Interdisciplinary Perspectives

Author :  Jeemol Unni, Vanita Yadav, Ravikiran Naik and Swati Dutta

Product Details

Country
India
Publisher
Orient Black Swan Pvt Ltd, Hyderabad
ISBN 9789354421457
Format PaperBack
Language English
Year of Publication 2021
Bib. Info xvii,271p.;22cm. Includes Bibliography and Index
Product Weight 440 gms.
Shipping Charges(USD)

Product Description

In Women Entrepreneurship in the Indian Middle Class, Unni, Yadav, Naik and Dutta explore entrepreneurship using a gender and class lens from multidisciplinary perspectives. They examine the evolution of the field and uncover factors impacting women's participation in entrepreneurship. Defining entrepreneurship broadly to include not just ‘new economic activity’ but operations of all economic enterprises, the authors attempt to understand: What motivates women in India to operate enterprises ranging from small and medium to large enterprises? What is the nature of occupations and entrepreneurship within segments of the middle classes? What kind of opportunities do women pursue? Using a novel macro and micro research approach, the authors propose an enabling framework of women entrepreneurship ecosystem in India and highlight the way forward. The insights from this book will help policymakers formulate appropriate ‘nudge’ techniques to encourage productive entrepreneurship. This book is a must-read for researchers and aspiring women entrepreneurs for grasping the dynamics of this emerging area.

Product added to Cart
Copied