The book researches theoretical and practical issues of standards, cultural values and Vietnamese cultural history from the perspective of Valuation studies. The book has 6 chapters with the following contents: Chapter 1: Cultural norms and values. Their movement to the beginning of the twenty-first century; Chapter 2: Culture from a value perspective; Chapter 3: Inheritance of cultural values and countervalues in culture; Chapter 4: Cultural personality in the table of Vietnamese values; Chapter 5: Orientation to build the values of the new culture; Chapter 6: The development direction of the values of Vietnamese culture for the sake of truth, goodness, and beauty, rich people, strong country, democracy, justice and civilization.