AMIC@50: Turning Gold, A History of the Asian Media and Information Centre, has just come out in December 2022. This 272-page book commemorates the golden jubilee of AMIC, the main association of communication educators in Asia, founded by 13 communication educators in a unique travelling seminar to 11 cities in Asia in September 1971. The book narrates the founding and development of AMIC by the first secretary-general Lakshman Rao and the contribution of succeeding SG’s—P.R. Sinha, Vijay Menon. Jose Ma. G. Carlos, Indrajit Banerjee, Sundeep R. Muppidi, Maria Mercedes F. Robles, Martin Hadlow, and Ramon R. Tuazon. American scholar John Lent has contributed an epilogue.