A visually-pleasing and capacious account of Africa's most dominant storytelling medium, 30: Three Decades of the New Nigerian Cinema curates a historical and vibrant archive that explores the past, present, and future of Nollywood. There is a succinct yet solid sense of history here and it is refreshing in a country that loves to forget. – James Yeku, Assistant Professor of African Digital Humanities, University of Kansas, Lawrence, USA *** Ayorinde's experience and dynamic relationship with the Nigerian film industry has yielded a unique book written with candid dedication and unequalled insight. In 30: Three decades of the New Nigerian Cinema..., he melds historical accounts of the industry's forerunners and events with contemporary ones to produce at once a fascinating tribute to film people and an implicit charge for more documentation. The book corrects, eulogizes, honours and complicates film history from an insider's perspective leaving its reader enlightened and yearning for more. – Dr. Anulika Agina, SOAS University of London