@ayyukusuma: Excellent, precise, well written, complete guidebook for those who want to learn in detail all about Korean cultures such as Korean dramas, Korean movies, Korean music, Korean beauty products, Korean business culture, Korean tourism destinations, Korean cuisines, as well as about Korean advertisement. The author has also written a well-articulated book which not only contains the history of Korean culture that influence other parts of the world but also it shows, by updated research, how Korean waves have increased during the pandemic, which is very interesting, relatable, enjoyable, and recommended to read