“Mikael’s voice ached with determination, mirroring the density of his music before it all released into silence, resolute and lingering. He was so engrossed by his emotions, delivering those last lines with the power and authority wielded by someone who had been wounded, healed, and strengthened by his trials, that he nearly forgot he was a competitor on a clock.” From the neighborhood cafes of Melbourne to the coffee farms of Indonesia and the global competition stage, Mikael Jasin’s journey is a testament to transformation, resilience, and dedication. In Bloom, the 2024 World Barista Champion shares the honest story of a life shaped by discipline, setbacks, and the unwavering pursuit of purpose—all fueled by coffee. Part biography, part self-discovery guide, this book invites you to reflect, grow, and take bold steps toward your own extraordinary. Through personal stories, practical tools, and introspective exercises, Mikael shows us that success is not just about the trophies you win, but the lives you change along the way. Whether you’re a coffee lover, a creative dreamer, or simply someone striving for more, Bloom is your invitation to rise and thrive, one intentional choice at a time. Why Bloom matters: It’s a true story from 2024 World Barista Champion Mikael Jasin. The book combines memoir with practical self-growth strategies that apply to any passion or career path, with introspective exercises for personal transformation that readers can apply immediately to pursue their goals. It includes candid reflections on setbacks, self-doubt, and the discipline required to create a meaningful life. It includes a foreword by editor Sarah Allen, co-founder and editor-in-chief of Barista Magazine Bloom celebrates how a niche craft like coffee-making can be a lens for bigger conversations about purpose, impact, and intentional living. Mikael’s story draws from experiences in Australia, Indonesia, and the international coffee circuit, offering a culturally rich narrative.