A compelling narrative of how migrant Ethiopians have created a trading post in the area of Johannesburg's city centre roughly bounded by Plein, Troye, Pritchard and von Brandis Streets. The area has been called 'The Ethiopian Quarter', 'Little Ethiopia' and 'Little Addis' and municipal officials refer it as the ‘Chaos Precinct’, while the traders themselves call it by the hallmark road – Jeppe. The annual revenue generated in this shopping hub is twice that of Africa’s wealthiest shopping mall.