V.V.S. Manian has had an extremely successful and unique career in the fields of marketing, Communication, Journalism and Teaching. He started off as Project and Chief Marketing Manager, Modern Bakeries Ltd., New Delhi. He travelled the length and breadth of India. He moved from public sector to advertising and media and has worked at leading organizations like WS Industries and Efficient Publicities. He has worked as a freelance journalist and photographer for The Mail, Madras (Chennai). He contributed regularly to The Hindu, Deccan Herald, Bhavan's Journal and Trinity Mirror.