This book is designed to expose students of Mass Communication, Marketing and Allied Marketing Communication disciplines to the concepts and principles that underscore modern public relations practice in contemporary society. This is borne out of the need to provide contemporary study material that would develop students and practitioners' interest in public relations both as an academic field of study and professional development. The fourteen chapters capture such diverse areas as scope of public relations, its evolution and the management process of public relations. (Social Sciences/Business & Economics)