This book presents an overview of Malaysia's thriving halal ecosystem with a focus on the country's role as a global halal hub, supported by robust government initiatives and a well-organised regulatory framework. The book teaches small and medium-sized businesses (SMEs) how to do market research to locate export opportunities by breaking down target markets, examining demand trends, and identifying promising export potential. This practical reference addresses halal logistics, shipping, packaging, and labelling standards, highlighting the importance of halal integrity across the supply chain. This book offers a framework for halal product marketers to use to differentiate themselves in a crowded global industry. (Halal Products/Economics & Business)